OUR STORY

Annoyed by his kids’ sugary snacks (his youngest lost his back tooth to decay), Ben was driven to develop a “candy alternative” that was good for you while allowing his kids to enjoy their sweet snacks and getting their daily requirements from fruit

His passion for shark conservation (he set-up an NGO when living in Asia) led him to position the brand to protect endangered species. The result is Chum Fruit Bites – Chum comes from the connection to Sharks but it also means friend in the universal language

Each sachet contains the equivalent fruit of 2 small apples and contains all the natural goodness, fibers, plant proteins and vitamins from fruit. Only the water content is slowly removed resulting in a unique healthy snack that gives back to protect the environment